Jan 23 2009
Mental Exercises - continued
I began my day at 7:30 am, scrounging around for reference material. First of all, I am a pack rat. I have several copies of articles that I keep on file and refer to them often. In the meantime, I had a 12:00 noon deadline and some how was able to complete my assignment.
My day was very productive and the time drifted away quickly. My cat is staring at me right now, with a queer expression on his little face. I’m sure if he could speak, I would get a real thrashing. I constantly kiss him throughout the day to keep him calm, but he strictly monitors my long workdays. He wants me to give it a rest. So, for the sake of keeping him happy and the fact that I am feeling a bit tired, I will keep this article very short.
Yesterday, I spoke about the psychology of color and how we subconsciously perceive color. Color is used in advertising to grab the viewer’s attention, and the ultimate goal is to communicate and try to sell something.
When I had to commute to work, there were days that I felt very weary from the interactions that I had with coworkers. I constantly performed mental exercises to alleviate my stress and anxiety. I practiced the color of psychology on a daily basis and referred to documented and written material that explained the true meaning of colors and how we subconsciously perceive them. For instance, the color pink is mostly gender specific. Pink represents feminity and has a gentle nature. The color pink is associated with girls, sweets like candy and bubble gum. The color blue is associated with boys and represents temperature, sky, water and ice. It also represents coolness, mist and shadows.
I studied commercial art and I am pretty much into using the psychology of color, especially when I am creating an advertisement. My mind is so focused on this type of communication that when I begin to sense and perceive erroneous mind chatter, I feel angry and flabbergasted by this negative form of communication, mainly because it is flawed and incorrect.
